Forest Field × Ventari
The 10-Day Inventory Clear
A TikTok-led push to move remaining inventory before this line wraps. A closeout disguised as a brand moment.
10 Days
TikTok-led
One URL
Why this works
Three levers. Every post pulls one.
Forty units moved in two weeks at full price with no campaign behind them. With content velocity and a real offer attached, ten times that is on the table.
Lever 01
Urgency
The line is wrapping. Inventory carrying costs climb daily.
Lever 02
Scarcity
Final batches. Real counter. No invented numbers.
Lever 03
Authority
Katy on tape. Real voice on a real product.
1
Forest Field team confirms
Six confirmations to lock the plan.
Before any content gets produced or posted, the Forest Field team confirms these six. Send back to Cody and we lock the schedule.
01
Discount latitude
Is the bundle ladder approved (20 / 30 / 40 percent)? If not, what's the maximum?
02
Channel scope
TikTok Shop, Shopify, and Amazon all at once, or one primary channel?
03
Inventory math
Total units remaining and where they sit (warehouse, garage, FBA, FBM).
04
Creator seeding budget
Send 5 to 10 units to micro-creators in the wellness / sleep niche, or skip and go organic?
05
Email lists available
What email lists do we currently have to market to?
06
Ad spend
Any paid budget approved, or organic-only?
2
Pre-launch setup · Ventari builds
Wire the conversion engine before Day 1.
Once confirmations land, Cody sets these up on the Shopify side before any post goes live. Same-day work.
01
One landing URL
All CTAs drive to the same Shopify product page. No fragmented funnels.
02
Auto-applied discount
URL parameter so customers don't type a code.
03
Visible stock counter
Real numbers via a Shopify scarcity app, updated daily.
04
Exit-intent popup
Capture bouncers for the next launch list.
05
Post-purchase upsell
Add remaining SKU one-click at 50% off in the cart.
06
Brand-safe wellness copy
"Supports relaxation" yes. "Cures insomnia" no. Compliance pass on every line.
3
Content schedule · Days 1-7
Five anchor posts. One per phase.
The posting schedule. Each anchor sets up the day's energy; follow-up posts and Stories layer on top. All driving to the one landing URL.
Day 01The hook
The honest opening
Product on a wooden surface, natural light, hands packing. Cut to forest setting. 30 to 45 seconds, vertical.
TikTokIG ReelsStories
"This is the last of it. After this batch sells through, Forest Field is gone."
Day 02The why
What it actually does
Talking-head plus B-roll. Voiceover on the one specific thing the product does — vagus nerve, nervous system reset. Concrete, not vague. 60 to 90 seconds.
TikTokIG Reels
"It was built to do one thing. Last batch live — 25% off final inventory."
Day 3–4The offer
Bundle pricing drops
1 unit · 20% off / 2 units · 30% off + free shipping / 3+ units · 40% off + free shipping + digital bonus
TikTokIG staticEmail blastStories
"Stocking up for the last time. Bundle pricing on the final drop."
Day 5–6The insider
Why we're closing this line
Talking head — Katy if available, otherwise Kaylee. Forest Field tested. This one did its job. We're building what's next. Last chance at this formula.
TikTokIG ReelsStories
"Not every product gets a forever spot. Tell us what we should build next."
Day 7–8The proof
Scarcity counter, on screen
Boxed orders going out. Live count: "[X] units left of [Y]." Updated daily. Real numbers only.
TikTokStoriesSite banner
"[X] units left. Once they're gone, that's it."
4
If the shelf hasn't cleared
Velocity push (Days 8-10)
Days 8–10 · Velocity push
Trigger if Day 7 counter still shows meaningful stock. These stack on the existing schedule, not replace it.
- Email blast to Forest Field list — "48 hours. Last batch. Final pricing."
- TikTok Lives — 15 minutes daily. Show remaining units, answer questions live, drive checkout in real-time.
- IG Stories takeover — daily countdown with swipe-up to product.
- DM activation — anyone who commented on prior posts gets the bundle offer + code.
- Creator seeding — 5 to 10 units to micro-creators in wellness / sleep / nervous system niche.
5
Distribution map
Where each post lives.
TikTok is the anchor channel. Everything else cross-amplifies or converts.
| Channel | Role | Cadence |
|---|
| TikTok | Primary content channel | 1 anchor + 1–2 follow-ups daily |
| Instagram Reels | Cross-post | Same content, repurposed |
| Instagram Stories | Daily countdown + proof | Daily |
| Email | Major push days | Days 3, 6, 9 |
| Shopify banner | Continuous urgency | "Final batch — [X] left" |
| Amazon (if FBM live) | Match pricing, mark limited stock | Update Day 1 |
6
Who owns what
Two sides, two punch lists.
A clean split. Each side knows what's on them. No work falls through.
Forest Field team
Katy · Kaylee · Whoever owns inventory
- Send the six confirmations from Step 1 back to Cody
- Confirm whether Katy or Kaylee is on camera Days 5–6
- Pull historical inventory numbers and confirm current count weekly
- Approve the brand-safe wellness copy before any post goes live
- Greenlight email blast sends on Days 3, 6, 9
- Greenlight creator seeding if budget approved
Ventari · Cody
From Day 0 forward
- Shopify scarcity widgets and URL discount setup (pre-launch)
- Days 1–5 content production — Kaylee on camera where she fits, Katy voiceover layered on Day 1
- TikTok scheduling, daily counter updates, daily Story posts
- Email sends on Days 3, 6, 9 (against approved copy)
- Creator seeding coordination if approved
- Daily numbers reported back to Katy and Kaylee by 9pm Eastern